Sponsoring activity is part of PGE Group's strategy, which uses it to strengthen its brand and increase its impact.

The key objectives in this area include the creation of social capital and providing assistance in corporate social responsibility activities. PGE's key sponsoring areas are sports and culture.

PGE especially cares about local communities in areas where its generation and mining activity is the most intense - it sponsors sports teams that are the pride of Bełchatów, Zgorzelec and Opole. 

PGE Narodowy

To underscore its top position on the Polish energy market and enhance its brand, the Group functions as the name partner for PGE Narodowy stadium, which is where the Polish football team plays its games. PGE Narodowy is the most modern multi-functional arena in Poland and a host of many other sporting and cultural events, which helps to increase brand recognisability.

As name sponsor, PGE closely cooperates with PGE Ekstraliga - one of the strongest speedway leagues in the world. 

PGE pays particular attention to kids and youth sports. Thanks to this, volleyball, basketball, handball and football players get an opportunity to develop and achieve successes. From 2016, the Group has been implemented the programme "PGE Wszyscy sportowcy" prepared to support young sport talents in local communities throughout the country. This is a competition for the most interesting projects.

Learn more about amateur sponsorship.

Filharmonia Narodowa

PGE is also a patron of national culture - it has been helping the Warsaw Uprising Museum for years, as well as the Musical Festival in Łańcut and the Warsaw Philharmonic Orchestra. As partner of the Warsaw Philharmonic Orchestra, PGE once again received the Warsaw Philharmonic Orchestra Patron of the Year statuette - a symbolic thank you for the institution most involved in supporting it, e.g. through cooperation on a new project - a Sunday educational cycle "Mornings and afternoons for small music lovers."

Research conducted in evaluating projects in terms of their impact on relations with communities that are of importance to PGE Group or specific PGE Group companies, media reception, increase in PGE brand prestige, showed high effectiveness of the activities we undertook in 2016.